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Marketing Management: A Relationship Approach (2nd Edition)
Marketing Management: A Relationship Approach (2nd Edition)
Svend Hollensen | Financial Times Management | English | 2010 | ISBN: 0273706837 | 655 pages | PDF | 14.51 MB


Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today.

 
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